FEDERAL WAY, Wash. — This is the kickoff week for the industry's BizKid$ PBS show on financial literacy with 143 TV stations in 33 states now slated to finally air the program which has been in the works for nearly two years.
"We're seeing great momentum among credit unions and by the PBS stations to promote this worthwhile program aimed at young people and their parents," said Roxanne Kruger, who has long served as coordinator and the leading spokeswoman for the BizKid$ credit union coalition.
Under the latest timetable, the first broadcast of the 30-minute show was slated to air on an Alabama station with statewide coverage plus another in Las Vegas last Monday. The move into the major markets starts on Wednesday in Los Angeles with two PBS stations participating.
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