FEDERAL WAY, Wash. — This is the big week for the credit union-sponsored BizKid$ TV show on public broadcasting to get its first airing across the country with a whopping 279 stations in 43 states, or 81% of the potential market, signed up.

It was unclear over the weekend which stations actually broadcast the show on financial literacy Sunday but the rollout in individual markets will continue during the month with staffers at the National Credit Union Foundation and Washington Credit Union League, the two key financial backers of the project, gratified PBS participation is going far better than expected.

State leagues along with credit unions from Seattle to Buffalo have been encouraging their members to watch the 26-part series of shows while downloading and customizing BizKid$ brochures, posters, postcards and statement stuffers. In many locales, credit unions will able to tagline each broadcast with “brought to you by the credit unions of ___” under agreements with local PBS stations.

Credit unions along with leagues and their foundations have raised more than $2.6 million so far to sponsor the first 13 episodes, which are also being produced in coordination with Junior Achievement Worldwide.

Produced in high definition by the Emmy Award-winning creators of Bill Nye the Science Guy, BizKid$ “is a fun, fast-paced series designed to entertain, engage, and elevate kids' knowledge about money,” said the league.

Instant Insights /

First BizKid$ Airing on PBS This Week

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