PHOENIX — Desert Schools Federal Credit Union wants to help itsmembers get in touch with their checking style.

The credit union has launched a new suite of cutting-edgechecking products designed to connect with select target audiences,from Gen Y to retiring Baby Boomers.

To differ from other customized checking product offerings,Desert Schools has added an element of style to the “What's yourchecking style?” campaign designed to engage members inconversations that identify current life stages.

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