KING OF PRUSSIA, Pa. — An ATM deployer whose proprietary software allows its ATMs to mimic the machines the card issuers has been finding a good deal of success, the company said.
Select A Brand's machines are concentrated in the mid-Atlantic region from Virginia to New York City. When a cardholder from a participating financial institution puts their card into the machine, the ATM recognizes the card and presents the user with the same welcome screen, advertising, and notices that the cardholder would see at one of their financial institutions own ATMs.
Currently at least ten credit unions and several banks, including two large regional banks, have a relationship with Select A Brand. One of the ten CUs, the $92 million Actors Federal Credit Union, also leases its ATMs to Select A Branch in addition to having its own relationship with the deployer.
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