BROOKFIELD, Wis. — Fiserv Inc. is offering a new adoption marketing program to users of its Paytraxx bill pay service.

The program includes an online tutorial that walks consumers through the service, explaining how it works and promoting its benefits. Paytraxx clients link to the demo from their online banking Web sites.

Free to all Paytraxx clients, the program also includes sample print materials such as statement inserts, newspaper ads, direct mail postcards and lobby displays. Credit unions can add their own logos and photography to the material or have that done by Beavercreek Marketing of Grand Island, Neb., Fiserv's partner in the adoption marketing program.

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