LOS ANGELES — ByDesign Financial Solutions announced that Martha Lucey, executive vice president and interim CEO, has been awarded the permanent post. She succeeds Peter Lake, who left the financial counseling service in May.

"We were impressed by Martha's performance during her interim-president period, and saw no need to open the position to other candidates," said Frank Whitney, board chairman.

Lucey was previously executive director of one of ByDesign's predecessors, Consumer Credit Counseling Service of the Central Valley. Though the organization's operational headquarters are based in Los Angeles, Lucey works out of ByDesign's Fresno office, and won't relocate.

A remote CEO is nothing new for the organization, though, as previous CEO Lake worked out of the group's Sacramento office.

"Peter had made that successful transition before, so it was easier for the board to consider someone outside of Los Angeles," Lucey said.

In fact, Lucey's centralized Fresno location will cut down on driving time to ByDesign's 13 California locations, she said.

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