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DALLAS — Credit unions are generally limited in how they approach members to meet their insurance needs but depending on the type of channel deployment, CUSO partnerships can go a long way to make the connection.

According to ProfitStars, a division of Jack Henry & Associates that provides risk mitigation and other products and services to financial institutions, 54% of credit union employees report that they ‘understand’ insurance and 78% of believe rate insurance referral is ‘easy.’ Conversion rates increase with certain channel deployment especially at the Web site, call center and branch levels, ProfitStars found.

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