MADISON, Wis. — To better serve credit union's training and development needs CUNA Mutual Group and CUNA have agreed to transition CUNA Mutual's Creating Member Loyalty organizational training program to CUNA.
The CML program provides training and implementation support designed to help credit unions develop their member service and sales culture and enhance the leadership and coaching capabilities of their staff.
Created by CUNA Mutual over 20 years ago, CML now offers more than 60 sales and service training modules covering such areas as member sales and service, leadership and training to nearly 400 credit unions.
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Equally committed to providing training and development support the move is described as the right fit with CUNA's training and development offerings focusing on a broad range of business and functional expertise such as human resources, compliance, and technology, while CUNA Mutual focuses on training programs specific to the successful implementation of its insurance, asset management, and services portfolio.
"To create a credit union culture focusing on member loyalty, that culture must be introduced, nurtured, and encouraged at the credit union regularly, through a high-quality in-house training program," said John Franklin, executive vice president and chief operating officer for CUNA. "The Creating Member Loyalty program will enable us to extend our reach to in-house employee training, adding a critical element to our core business that will enhance our expertise and commitment to helping people reach their personal and professional potential."
For more information about the Creating Member Loyalty program, visit training.cuna.org/cml.
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