SANTA ROSA, Calif. — Redwood Credit Union recently demonstrated that giving isn't just for the holidays.

The credit union has completed its 2007 United Way campaign, with a record contribution of $67,619, exceeding its goal of $63,500 by 6%, and exceeding last year's United Way fundraising efforts by more than $10,000.

RCU incentives to encourage employees to contribute ranged from weekly prize raffles, casual days and a company paid lunch, to ice cream parties, and a car wash where the RCU's CEO and senior leadership team washed employees' cars. As an incentive to pledge early, the credit union also raffled an iPod Nano.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.