SAN BERNARDINO, Calif. — Arrowhead Credit Union’s recent strategy to fortify loyalty has resulted in an increase in members’ use of services and products.

The $1.1 billion credit union implemented the 22261 Member Relationship Management program for new members. The 22261 strategy insures that every new member at Arrowhead is personally contacted two days after the relationship starts, then at two weeks, two months, six months and on their one year anniversary.

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