FULLERTON, Calif. — Subcat Marketing wants to help credit unions and teens better connect with its latest program called elements.
The cooperative marketing program combines youth-centric technology such as Web pages, blogs and podcasts, with traditional marketing strategies such as newsletters, brochures, and life events marketing to help reach teens, ages 13-17 years old.
The elements program is designed to be a fully-integrated way for credit unions to deliver financial education, while promoting and creating awareness of their products and services.
Recommended For You
"Millenials [people born between 1976 and 1995] process information and learn in different ways than previous generations. Their media consumption is fundamentally different. So when it comes to marketing and education, a different set of tools is needed," said Subcat President/CEO James Flores. "The elements program provides credit unions with an easy and cost-effective way to reach these members by utilizing multiple channels, online and offline."
The program focuses on delivering content through the elements Web site, which features interactive quizzes, polls, a checking account switch kit and a wide range of youth-focused financial articles. It also incorporates "Web 2.0″ features like social bookmarking, search engine optimization, a blog and the elements podcast.
Catie and Joey, two Gen Yers who are real-life brother and sister, host the podcasts, which cover topics ranging from "Holiday Shopping on a Budget" and "Financial Urban Legends," to "Ways to Avoid Getting Ripped Off in Second Life." In addition, Catie maintains the elements blog featuring musings and advice about everyday financial topics.
Flores says parents also figure into the marketing mix via co-marketing campaigns that includes direct mail letters, postcards and Web marketing that targets parents.
"Research shows that teens typically get their financial information from parents, yet when most credit unions implement a teen program, these important gatekeepers are rarely a part of the equation," Flores said. "We made sure to address this through the co-marketing component of elements. We can even assist credit unions in identifying households with Gen Y prime prospects within their existing membership, as well as within their community."
Subcat Marketing helps credit unions reach subcategories of the general population including kids, tweens, teens, young adults, parents and Spanish language markets.
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
