SCOTTSDALE, Ariz. — Integrity Solutions, a performance improvement provider, wants to help credit unions have the competitive edge by unveiling "Member Advantage."
The new program, customized specifically for the credit union industry, with input from Allied Solutions provides both an orientation to member loyalty and a communication model that drives the behaviors that improve selling skills.
Key program components include a pre/post-survey in the 18 dimensions that are most predictive of service/selling success; a one-day seminar to learn a member needs-focused communication; AID, Inc and Behavior Styles language to identify how and why people think, act, and communicate differently; a seven-week structured real-world, follow-up process of structured application and feedback; and six monthly sessions for ongoing management reinforcement and coaching.
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"Having worked with the credit union industry on other programs, we know that customer service representatives spend majority of their day talking with members. Today, smart credit unions are expanding and evolving the roles of their service professionals to enhance and leverage the time spent on direct member contact," said Integrity Solutions President Walt Zeglinski. "Member servicing work is the number-one priority for credit unions. For service professionals to contribute to overall growth and profitability of the business, they need to be equipped with the right understanding of the sales arena."
He adds that "Member Advantage" can also be customized around specific business units.
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