FAIRFAX, Va. — To reach the sometimes fickle Generation Y population, Fairfax County Federal Credit Union has turned to popular sites YouTube and Facebook to promote its Gen Y Extreme Checking Account.
FCFCU is currently running a contest using YouTube in which aspiring filmmakers create a 30-second video showing how a Gen Y Extreme Checking Account fits their lifestyle. The winner will receive the grand prize of $1,000 cash and an Apple iPhone, plus have his or her video commercial broadcast on cable TV. The checking account includes a free debit card with reward points, no monthly minimum balance, or maintenance fee and up to six free foreign ATM transactions per month.
Joseph D. Thomas, Jr., president/CEO of $230 million FCFCU, is hoping "innovative marketing products and innovative marketing" will go far in reaching the "underserved" Gen Y population.
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The contest is open to legal residents of the United States and the District of Columbia age 18 and older. Entry deadline is Oct. 31. Contestants can upload their video to the YouTube group found at www.youtube.com/group/fairfaxcountyfcu, and submit an entry form at the FCFCU Web site, fairfaxcu.org/genycontest.
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