NASHVILLE, Tenn. — Another permutation of gift cards will hitthe market this holiday season, one that ties gift giving andcharitable giving together. The Giving Tree GiveCard will carry aMasterCard logo and designate 10% of its face value to go to acharity of the recipient's choice. Card recipients choose whichcharity gets the donation from a database of 1.5 million registerednonprofits that will be on the Giving Tree Web site when theyactivate their card.

“At Giving Tree, sharing is the foundation of our businessmodel. By sharing a small amount of your gift, you can improvesociety, help the environment, change a life,” said ClaytonNicholas, co-founder and president of Giving Tree LLC.

The company is building a suite of socially conscious brandedproducts, and a community for what it is calling microphilanthropythat provides fun and easy ways for everyone to give back withmeaning. Giving Tree will also offer nonprofit affinity programsand develop customized corporate programs to promote corporatesocial responsibility, according to a release announcing the newcard.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.