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NASHVILLE, Tenn. — Another permutation of gift cards will hit the market this holiday season, one that ties gift giving and charitable giving together. The Giving Tree GiveCard will carry a MasterCard logo and designate 10% of its face value to go to a charity of the recipient’s choice. Card recipients choose which charity gets the donation from a database of 1.5 million registered nonprofits that will be on the Giving Tree Web site when they activate their card.

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