CHARLOTTE, N.C. — Carolina Postal Credit Union is creating a buzz with its latest campaign that celebrates the Hoopty.
Defined as a vehicle in poor condition, large often boatlike and aided by duct tape or bungee cords, the Hoopty is something that at some point everyone has needed whether for a second job, a rural route or a teenager's first car says CPCU Marketing Vice President Deb McClean.
As part of the unique campaign CPCU has launched an I Love My Hoopty Contest in search of everything from "Ugliest Color Hoopty", to the "Best Utilization of Duct Tape on a Hoopty." Winners will receive a CPCU Emergency Car Kit containing jumper cables, fix-a-flat, flares and a roll of duct tape. All entries will receive an "I Love My Hoopty" bumper sticker.
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Members can enter the contest from the CPCU Web site at www.CPCUonline.com via a banner link to the I Love My Hoopty blog, where they'll find a Hoopty rap, a YouTube video entitled the "Ragged Ride Blues", contest participant blogs about their personal Hoopty experience and Hoopty photos.
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