GRAND RAPIDS, Mich. — Credit unions might consider adopting an organizational structure that facilitates the management of collaborative efforts, NACUCO President/CEO Tom Davis told attendees at the group's CEO Collaborative here last Thursday.

Fifty-eight credit union and CUSO leaders representing hundreds of credit unions and clients attended the Sept. 27 opening session held in the Crowne Plaza Hotel. This is the conference's third year. Davis spoke on how multi-owned CUSOs are one way to redefine "credit union reach, range, and robustness through collaboration."

"The primary reason for cooperating is to provide the member with more value and the best possible experience, through advocacy, credibility, service and convenience," Davis told attendees.

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NACUSO Legal Counsel Guy Messick of Media, Pa.-based Messick and Weber P.C., continued to encourage the development of a collaboration policy that penetrates the entire credit union.

"It's very important that credit unions dedicate staff to keep current on collaboration opportunities, to know who is doing what and coordinate strategic collaborative relations, so that you have a coherent way to deal with the opportunities," Messick suggested.

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