GRAND RAPIDS, Mich. — When Amway Corp. launched a transformation a little over a year ago, its starting point came from a "position of strength, not crisis."
Jon Voskuil, vice president of Global Sales and Business Intelligence for Amway, was among the keynote speakers at NACUSO's CEO Collaborative Sept. 27-28. He provided attendees with insight into "Building and Reinventing a Business," delivering a different perspective on critical thinking and innovation within an organization that can launch 90 new products in a period of two months.
Voskuil stated that the decision was made just over a year ago to transform the Ada, Mich.-based company to a position of strength.
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"The lessons learned included that you should transform from a position of strength not crisis, build a vision and the case for change, confront reality, define your customer, and think about how change will occur," Voskuil said.
Amway is considered a global leader in direct selling, with more than three million Independent Business Owners in more than 80 countries and territories around the world. Alticor Inc., its parent company and Alticor's subsidiaries, reported sales of $6.3 billion in 2006, according to the company's Web site.
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