WASHINGTON — The Department of Treasury is once again looking to recognize credit unions and banks for their work with the agency's Go Direct program.
Go Direct Champions is a recognition program for campaign partners that achieve exceptional results in driving direct deposit conversions, according to Treasury. Top performers over a specified time period [Oct. 1, 2007 to May 31, 2008] will receive an award and official recognition from Treasury. Participating financial institutions will be tiered according to their size: small, medium and large.
The deadline to register for the program is Sept. 30. More details on Go Direct and the Champions program can be found at godirect.org.
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In July, two credit unions were honored for their participation in the last Champions campaign–$31 million Interstate Unlimited FCU earned a first place ranking and $517 million Utilities Employees CU received a second place ranking in the small tier category.
More than 700 financial institutions are involved in the Go Direct campaign, according to Treasury.
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