WEST LAFAYETTE, Ind. — Purdue Employees Federal Credit Union haspromoted Executive Vice President Bob Falk to the newly createdposition as president/chief operating officer.

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In his new position Falk is responsible for lending, branchoperations, human resources, and marketing and businessdevelopment.

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Falk joined PEFCU in 2002 as vice president of lending. Prior tojoining PEFCU, Falk was vice president of lending at the Universityof Colorado Federal Credit Union (now Elevations Credit Union) inBoulder, Colorado.

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Bill Connors remains CEO of the over $475 million creditunion.

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