PURCHASE, N.Y. — MasterCard International has announced the arrival of a new advertising campaign that features football star Peyton Manning.
"Priceless Pep Talks from Peyton Manning" is a series of tongue-in-cheek vignettes in which Manning appears on a practice field extolling satirical life lessons for fans, MasterCard said.
For the first time in Manning's multi-year relationship with MasterCard–which dates back to 2004–fans can interact with the campaign by personalizing one of 12 Pep Talks from Manning and e-mail the video to someone they know, the brand said.
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