MADISON, Wis. — The World Council of Credit Unions has inaugurated a photo contest that it hopes will showcase the lives and work of members of credit unions worldwide.

The five winning photos will be showcased in a beautiful gallery setting at the 2008 World Credit Union Conference in Hong Kong.

By sharing photos of credit union members in action–working, doing business at the credit union or simply spending time with their families–contestants can offer a glimpse into a world many people may not be able to see, WOCCU said when announcing the contest.

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The photos will help credit unions around the world attach faces and names to the people they serve, WOCCU explained, using as an example a Bolivian family who started a business making and selling hats at their local market. A loan from their credit union made it possible to purchase more supplies and sell more hats.

All photos entered in the contest are eligible to be featured in various WOCCU publications such as its Web site, annual report, Credit Union World magazine and brochures.

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