LAS VEGAS — Hoping to expand its membership base using both TV/radio and the Internet's YouTube, the $800 million Nevada Federal Credit Union said today it has launched a broad-based membership awareness campaign.
The ad blitz, employing both cable and network TV stations in Las Vegas and nearby Pahrump plus movie theaters, will also focus on the payday scourge in Nevada and on reaching the "unbanked," said a spokeswoman.
The ads, which highlight the "credit union difference" and a comparison to banks, seek to allay public confusion about member eligibility, long a problem for Nevada CUs.
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"Seven out of ten people surveyed have said they have heard of Nevada Federal but only half have said they thought it was necessary to belong to a certain employer group to open an account or get a loan," said Greg Barnes, senior vice president of marketing.
The campaign costing $250,000 and lasting through the end of the year is the largest ad campaign of its kind for Nevada Federal in two years, said CU officials.
Though not a member of the California/Nevada Credit Union Leagues, which also has a TV advocacy campaign running in Nevada markets, Nevada FCU officials acknowledge its effort does "piggyback" that venture, but with a singular emphasis on bringing new members to Nevada FCU.
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