DODGEVILLE, Wis. — Texoma Educators Federal Credit Unionstaffers will soon be sporting a new look.

Lands' End Business Outfitters has recently selected TexomaEducators FCU, Hershey Theatre and Melitta USA, Inc., as thewinners of its apparel makeovers, and the recipients of acustomized branded apparel program, valued at up to $20,000.

According to Lands' End Business Outfitters Vice President JohnMaher, selected from nearly 5,000 entries, the three winningcompanies shared a desire for an updated and unified look.

“Employees are a natural extension of a company's brand andimplementing a simple yet cohesive branded apparel solution canquickly lead to increased employee satisfaction and productivity,enhanced brand visibility and improved customer loyalty,” saidMaher.

For Texoma Educators, which recently launched a new brandcampaign to celebrate its 50th Anniversary, the new employeewardrobe provides the finishing touch to its revamped image.

“As a financial institution, it is crucial that our members tosee us as professional and trustworthy,” said Emily Limbacher,marketing director for TEFCU. “We are confident that Lands' EndBusiness Outfitters will create a comfortable, quality solutionthat is aligned with our rebranding efforts, will excite andmotivate employees, and will increase member loyalty.”

Soon TEFCU staffers will be easy to identify with Lands' EndPima Polos, Twinsets, Broadcloth Shirts and Fine Gauge SweaterVests in colors that mirror TEFCU's brand colors and match the newbranch interiors.

Company makeovers are expected to be completed by earlyfall.