ATLANTA — Credit unions seeking to market their credit cards more effectively to their entrepreneurial members or credit card issuers looking for a competitive boost for the small business cards should consider offering one with a cash back and/or gasoline discount reward structure.
That is one of the conclusions drawn from a study of small business card rewards conducted by SYNERGISTICS, a leading market research firm. The "Tailoring Card Services For Small Businesses" report found what the firm called a "gap" between the card rewards that small businesses said they want from their cards and the rewards that they actually have available, according to an announcement of the survey's findings.
"Rewards marketing has become an increasingly important aspect of small business card programs," said Genie Driskill, chief operating officer for SYNERGISTICS.
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