Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ATLANTA — Credit unions seeking to market their credit cards more effectively to their entrepreneurial members or credit card issuers looking for a competitive boost for the small business cards should consider offering one with a cash back and/or gasoline discount reward structure.

That is one of the conclusions drawn from a study of small business card rewards conducted by SYNERGISTICS, a leading market research firm. The “Tailoring Card Services For Small Businesses” report found what the firm called a “gap” between the card rewards that small businesses said they want from their cards and the rewards that they actually have available, according to an announcement of the survey’s findings.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.