LATHAM, N.Y. — In an aggressive media push to heighten credit union awareness, something not tried before on this scale, the New York State Credit Union League said today it is launching a broad-based TV/radio/billboard and Internet campaign Oct. 1 coinciding with International Credit Union Week.

The three-week media blitz, branded "Credit Unions, Open to You, True to You," is aimed at educating current members and the general public about the CU role with an emphasis on dispelling myths of membership eligibility, said league officials.

"We want to let our state residents know that credit union membership is open to almost all New Yorkers," said William J. Mellin, president/CEO of the league, in detailing the campaign highlighted by 30-second spots on major network outlets plus cable in Albany, Buffalo, Syracuse and Long Island.