HUNTSVILLE, Ala. — AdeptMedia Corp. has been awarded nine new contracts from credit unions that will use the software company's targeted online marketing and digital printing tools.
The Huntsville-based company's DeepTarget and MarketEasy solutions use data integration to combine online marketing and digital printing to customize and personalize campaigns.
The credit unions now are in various stages or preparing to launch marketing programs that will use Web sites, online banking, electronic alerts and statements and four-color personalized print for such programs as membership growth, new branch and ATM openings and new products and services, the company says.
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They are $2 billion Lockheed FCU of Burbank, Calif.; $573 million USA Credit Union of Troy, Mich.; $343 million Toledo Area Community CU in Ohio; $321 million Jax FCU in Jacksonville, Fla.; $254 million K-25 FCU in Oak Ridge, Tenn.; $236 million Fort Belvoir FCU in Woodbridge, Va.; $147 million Solidarity Community FCU in Kokomo, Ind.; $119 million Fremont FCU in Fremont, Ohio; and $91 million SPC Cooperative CU in Hartsville, S.C.
"Personalization and customization of marketing messages have been a real success in many industries," said Preetha Pulusani, CEO and president of AdeptMedia. "We are excited to see the financial services industry continually adopt these innovative technologies.
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