BRENTWOOD, Tenn. — There is more news today that suggests that a credit union seeking to boost its income from cards needs to find a way into the gift card space.
The news comes in the results of a recent survey by Comdata, a leading payment card issuer. If the results are accurate, the card issuer's data suggests almost every teenager in the U.S. has either purchased or received a gift card.
According to the survey, 98% of youths aged 14-19 have received or purchased a gift card and that they purchased over 75% more cards so far in 2007 than they did in the same period of 2006. That translates into each teen buying 7.6 gift cards in 2007 versus 4.3 cards in 2006, the issuer said.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
