OREGON CITY, Ore. — Fifty is turning out to be fabulous for Clackamas Federal Credit Union–with a new look and feel it has truly reinvented itself for the future.
"I joined the credit union three years ago as vice president of lending and when I was lucky enough to be named CEO I realized that with our 50th anniversary celebration coming up it was the perfect time to redefine our values and reinvent our image," said CFCU President/CEO Diann M. Owen-Gaines. "We never went through branding and our Web site, logo, collateral and image were just outdated and we realized to take our credit union to the next level we needed to focus on our strengths."
Recognizing the need for a full-fledged strategic brand analysis process, Clackamas FCU turned to local Portland, Oregon-based full service marketing firm AntHill Marketing to lead the effort.
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