MIRAMAR, Fla. -- Eastern Financial Florida Credit Union hastapped CUNA's "Little Guy" to drive home the message that creditunions exist to serve the real life little guys.

"These are hard working teachers, construction workers, andsmall business owners who rely on us to help them achieve theirfinancial goals," said Eastern Financial Senior Vice President GaryLanier. "Banks are spending millions and working overtime topersuade Congress to scrap the benefits we provide. We want theLittle Guy campaign to draw attention to this fact so that ourmembers mobilize and joint the fight to protect what theyhave."

The credit union adopted Little Guy from CUNA who firstintroduced him this past spring in an advertising campaign aimed atmembers of Congress. The intent, according to CUNA, was to "pokefun at bankers and their attempt to confuse consumers--andCongress--about what credit unions really do for people."

Eastern Financial's "Little Guy" received a mini Floridamakeover and can be seen sporting light blue shorts, a yellow andpink flamingo shirt, beach sandals and socks, holding a sign thatsays "I Love My Credit Union."

Character-shaped comment cards inviting members to write a noteto their legislators supporting credit unions have been madeavailable at all 32 Eastern Financial branches statewide. The cardswill then be collected and sent in bulk to Capitol Hill. Membersare also invited to donate money to CUNA.