CHILLIWACK, British Columbia — Smaller credit unions under $500 million are going Cuckoo to compete with bigger banks–and that is a great thing.

Recently launched by credit union marketing firm Currency Marketing, Cuckoo provides a range of stock marketing and advertising campaigns to help credit unions reach their target markets.

"I've been working with credit unions for 15 years mostly on a custom basis for everything from brand strategy to marketing campaigns and we've gotten so many calls from smaller credit unions but the recurring theme has been that it ended up costing too much," said Currency Marketing President/Co-Creative Director Tim McAlpine. "So we started thinking about how we can help credit unions that don't have the budget for fully original custom marketing, yet still provide the same level of creative captivating, engaging and effective marketing to compete with the big banks, and Cuckoo was born."