MADISON, Wis. — The Filene Research Institute's i3 innovation group is seeking credit unions interested in further piloting a new savings program aimed at helping members get out of debt and build wealth.
The Savings Revolution program relies on local media partnerships and credit union communications to monitor the progress of competing members working to achieve their savings and debt reduction goals over a year's time. Following the format of a reality extreme financial makeover show, the media airs monthly 90 second vignettes that capture the ups and downs of the families working toward changing the way they save.
An Internet-based software program is being developed to complement the media
exposure, allowing consumers in the market area to design their own Savings Revolution program, according to Filene. The net-based component will connect consumers, not only with their local credit union's Savings Revolution competition, but with one another to blog about their personal financial experiences.
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The reality TV component of the Savings Revolution program has already been piloted at $1.2 billion GECU of El Paso, Texas
To learn more about the program, contact Denise Gabel at 608-231-8922; or [email protected]. The deadline to express interest in the project is July 31.
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