WASHINGTON — The Cooperative Communicators Association has presented CUNA President/CEO Dan Mica with the CEO Outstanding Communicator Award.
"Dan Mica has been a visible and effective voice for credit unions and cooperatives in the national media and on Capitol Hill," CCA President Chuck Lay said. "Under his leadership, CUNA has put in place a series of innovative programs that have taken communications to a new and higher level."
The award recognizes CEOs who provide leadership in integrating communication into the cooperative's planning and management process, support the cooperative's communications programs, and exhibit outstanding personal communications skills. In bestowing the award, CCA noted many of CUNA's communications' achievements, including the Little Guy effort to "change the conversation" on Capitol Hill. The campaign involves innovative messaging, guerilla marketing techniques, social media such as YouTube, traditional advertising and direct communication with lawmakers.
Recommended For You
CCA also cited the national media attention CUNA has gotten from USA Today, the Wall Street Journal, The New York Times, The Washington Post, Business Week, CNN, The Hill, and The Politico where Mica highlights credit unions and cooperatives' unique ownership structure and mission of member service.
CUNA has also developed a daylong national advocacy training program that devotes half of the program to working with the media.
The award was announced during CCA's annual conference June 2-5 in Williamsburg, Va. CCA has 350 members from the communications, public relations and marketing arenas who work for various cooperatives.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
