PHOENIX — The $3 billion Desert Schools Federal Credit Union unveiled a new e campaign designed to promote its auto loan programs; specifically Member Value Pricing and Dealer Direct.

The campaign features a circus theme with bold colors and a variety of elements from large point of purchase displays to posters and tabletop signage. The tagline for the promotion–"World's Greatest Auto Loans" was created to generate excitement and add a splash of color to the Desert Schools branch network which will reach 60 locations by this summer, the credit union said.

The campaign will also be featured throughout the fast-growing Phoenix metropolitan market with online elements, outdoor billboards, radio spots and direct mail.

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