OLATHE, Kan. -- Michelle Young, a former U.S. Central marketingprofessional, has created marketShare, LLC, a marketingcommunications firm focused on the credit union market.

According to a release, one of the firm's goals is to help creditunions address everyday marketing issues by providing educationmaterial and mainstream marketing ideas tailored to the creditunion market.

Young has worked for U.S. Central from July 1999 to June 2007."Collaboration among credit union providers is a fundamentalapproach to helping the community thrive. CUSOs, corporates,leagues, associations and third-party providers that help oneanother will experience more success than just going it alone,"said Young.

Interestingly, U.S. Central has been the starting ground for otherPR credit union firms. Margaret Blankers, who headed up U.S.Central's communications department for years, also started her ownfirm, Margaret J. Blankers Public Relations. Lisa Mallow, anotherformer U.S. Central communications professional, works withBlankers. - [email protected]