SEATTLE, Wash. — Des Moines-based Community Choice Credit Unionwon the top prize in the Marketing Association of Credit Unions'2007 Awards Competition, which was announced Thursday during thegroup's 21st annual conference here.

|

The MACQUEE award, MAC's Best in Show, was given to Josh Cook,director of marketing, and Matt Sheridan, marketing specialist, forCommunity Choice's “Consolidate Your Bills” broadcast and videospots.

|

The humorous “Don't Play Games with Your Bills” spots, all donein-house to lower costs, were aimed at promoting growth in homeequity loans and increasing overall CU awareness, the CU said.

|

The CU said it saw an $8 million net increase in home equityloans, 166% over its marketing goal plus 2,800 new members. Cookindicated that “this was the largest home equity loan growth yearthat the CU has ever experienced.” He said that the CU gets regularinquiries about when the next series of ads will be aired.

|

Over 350 entries from 125 CUs nationwide were submitted to thisannual competition. The other finalists for the 2007 MACQUEE awardwere America's Christian CU, Glendora, Calif.; Pacific Service CU,Walnut Creek, Calif.; Boeing Employees CU, Seattle; and ArizonaState CU, Phoenix.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.