Thank you for sharing!

Your article was successfully shared with the contacts you provided.

It’s no wonder that credit unions have found success offering a wide variety of loans to their members–after all, lending continues to be the foundation of our industry’s product offerings. But in today’s challenging environment, financial institutions are seeing a lackluster loan demand, as a result of a slower economy and modest consumer spending. As competition forces loan yields down, some credit unions find themselves having to reassess their true mission: to serve members or potential members at any cost, or achieve a predetermined bottom line. To make these decisions, credit unions’ need to know what they are truly yielding on loans.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.