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It’s no wonder that credit unions have found success offering a wide variety of loans to their members–after all, lending continues to be the foundation of our industry’s product offerings. But in today’s challenging environment, financial institutions are seeing a lackluster loan demand, as a result of a slower economy and modest consumer spending. As competition forces loan yields down, some credit unions find themselves having to reassess their true mission: to serve members or potential members at any cost, or achieve a predetermined bottom line. To make these decisions, credit unions’ need to know what they are truly yielding on loans.

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