LAS VEGAS — Beyond the legal documentation and regulatory requirements needed to form a CUSO is a committed investment of trust and knowing what the expectations are.

That's according to Guy Messick, general counsel for NACUSO, speaking at the association's annual conference here two weeks ago. Messick told attendees the most successful CUSOs are those where the CEO says "I don't care if this makes you uncomfortable, this is the way we do business." Those who buy into the vision should be rewarded based on their performance and the amount of service brought to the CUSO, he suggested.

"There's a lot of emotion tied into developing a CUSO," Messick said. "There's a lot of trust needed. When [a CUSO] fails, it's because of a misalignment of expectations." Messick said unfortunately, collaboration is undermined at the middle management level: "We have to communicate that it's not 'us versus them.' When you deal with [CUSOs], it's you."

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.