WESTBROOK, Maine — The Maine Credit Union League has unveiled a new Web site (www.mainecreditunions.org) and its new 2007 commercials that have started airing as part of its Statewide Advertising Awareness Program.
The new commercials focus on the benefits of credit unions. They are based on a 2006 study, An Examination of the Financial Benefits of Credit Unions to Maine Consumers, that found Maine consumers save $40 million a year just by using a credit union.
Using the theme of "I Save," the four new commercials recently began airing in all three of Maine's television markets–Bangor, Portland and Presque Isle. They will reach consumers in every Maine county through network and cable television. The 2007 Statewide Advertising Awareness Campaign is the most aggressive ever by Maine's credit unions, as nearly $400,000 has been allocated to the program for this year, double the budget of previous years.
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The Maine Credit Union League also unveiled a new Web site (www.mainecreditunions.org) in conjunction with the new media campaign that assists consumers in finding a credit union and highlights the credit union difference.
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