LAS VEGAS — Innovation clearly involves risks and can be costly but knowing where to innovate is more important that figuring how to innovate, one expert said today during a keynote session at NACUSO's annual conference here.
Nicholas Carr, former executive editor of the Harvard Business Review and author of the 2004 book Does IT Matter? Information Technology and the Corrorison of the Competitive Advantage, shared his perspective on "The Prudent Innovator."
"Where we should innovate gets overlooked but it is the critical question," Carr said, adding innovation "can be a stab in the dark" because there is the risk of bringing something to market that customers are not ready to adapt to."
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