ANN ARBOR, Mich. — When it comes to creating a satisfying Web experience for consumers, credit unions click.
That's the word from a just-released study of online banking consumer satisfaction by ForeSee Results and Forbes.com, using the methodology of the University of Michigan's American Consumer Satisfaction Index.
The study found "credit unions outperform both large, national banks and community banks in terms of customer satisfaction. Credit union members have the highest customer satisfaction score of the three measured groups. The credit union customer satisfaction score of 83 is a significant 8 percent higher than satisfaction with large banks and a whopping 12 percent higher than the satisfaction score for community banks."
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