HELENA, Mont. — In its first co-op ad blitz, the Montana Credit Union Network said this week it has launched its own version of "Bob Credit Union Guy" branding campaign on TV and radio stations across the state.
The Bob advocacy campaign, which uses a combination of humor and down home identification, was licensed from the Utah League of Credit Unions, which debuted its campaign in 2004, later offering the package to the New Jersey Credit Union League.
"Utah has a fabulous award winning campaign that is affordable in our media markets," said Beth Satre, Montana CU Network director of communications.
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