DENVER — Citing service and distribution handicaps, the Credit Union Association of Colorado said last week it has sold its "Savings Safari Youth Program" to one of its partners, ProAdSpec Inc., a Cottage Grove, Wis. promotion firm.
In shedding the savings account package designed for CUs, in part, as a literacy tool, the CUAC, serving Colorado and Wyoming CUs, said ProAdSpec would be taking over all of the marketing and distribution functions on the product. Terms of the sale were not disclosed.
The "Safari" package, representing a "fun and adventurous way" for youngsters to learn about savings and money management, includes newsletters, certificates, special pencils and balloons among other items, noted ProAdSpec.
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