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The one thing you can count on when begging the question–what stops credit unions from getting a larger piece of the auto lending pie?–is that there’s no simple answer. However, when you take a closer look, the answers become quite clear.

It’s not difficult to find some advantages that credit unions have over other lenders in their market: For one, a built-in community of loyal borrowers. Secondly, competitive rates and terms. And, perhaps a willingness to buy marginal to subprime paper. All things considered, they offer advantages for many credit unions. Even with the advantages many credit unions still find it hard to increase market share past the initial growth from entering the indirect lending market.

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