Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The one thing you can count on when begging the question–what stops credit unions from getting a larger piece of the auto lending pie?–is that there’s no simple answer. However, when you take a closer look, the answers become quite clear.

It’s not difficult to find some advantages that credit unions have over other lenders in their market: For one, a built-in community of loyal borrowers. Secondly, competitive rates and terms. And, perhaps a willingness to buy marginal to subprime paper. All things considered, they offer advantages for many credit unions. Even with the advantages many credit unions still find it hard to increase market share past the initial growth from entering the indirect lending market.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.