TEMPE, Ariz. — LemmonTree Marketing Group has walked away with first place honors in the Michigan Marketing Awards for the United Educational Credit Union Treasure Hunt Club logo.
The Treasure Hunt Club is a youth savings financial program for ages 0-12. The colorful logo incorporates the character of Captain Cash and his Treasure Hunt Club friends with the theme of "Saving is an Adventure at the U!" The kids club theme plays off the credit union's overall brand position that "Banking is Better at the U!", which was also designed by LemmonTree.
The first place award was in the Miscellaneous category for credit unions between $75 and $150 million in asset size. The Michigan Marketing Awards are presented by the Michigan Credit Union League and CUcorp Images & Ink. The award competition recognizes outstanding achievement by Michigan credit union marketing and communication professionals.
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For 23 years LemmonTree Marketing Group, a division of LemmonTree Enterprises, Inc., has provided marketing, management, and market research consulting to credit unions.
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