SAN MATEO, Calif. -- As part of its move to a community charter and to ensure that every touchpoint truly embodies its brand, U.S. First Credit Union has revamped its logo and tagline.
The logo features a fun, bold graphic representation of a person with arms uplifted. With an eye on balancing the logo, the typeface is a clean, simple sans serif that is crisp, modern and forward looking.
"It's a joyful and prosperous image that concisely communicates our warm, personal service and our hopes for the members we serve," said U.S. First CU President/CEO Shannon J. Riley.
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