SAN MATEO, Calif. -- As part of its move to a community charterand to ensure that every touchpoint truly embodies its brand, U.S.First Credit Union has revamped its logo and tagline.
|The logo features a fun, bold graphic representation of a personwith arms uplifted. With an eye on balancing the logo, the typefaceis a clean, simple sans serif that is crisp, modern and forwardlooking.
|"It's a joyful and prosperous image that concisely communicatesour warm, personal service and our hopes for the members we serve,"said U.S. First CU President/CEO Shannon J. Riley.
|Building on the idea that great rates and sincere servicetranslate into prosperity for U.S. First members the credit union'snew tagline is simply the word "Prosper."
|"It captures the essence of what we want for all our members.The tagline springs from our sincere goal to do everything we canto help our members prosper," said Riley. "We have a strategic planthat embraces growth in the years to come and made a commitment tomake U.S. First a fun and easy place to do business."
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