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RALEIGH, N.C. — The $668 million Local Government Federal Credit Union has found a high degree of success with an affinity branded debit card program that seeks to earn the loyalty of the state’s firefighters and their families.

Since 2003, the credit union has offered the bright red debit card to North Carolina firefighters and their families who have checking accounts. LFFCU donates one-half the merchant’s transaction fee on every transaction where the card is used to programs endorsed by the N.C. State Fireman’s Association. Recently the CU’s program passed a milestone when it donated more than $100,000 to the association. “We are constantly searching for new sources of income to drive our membership programs, and the debit card has been unbelievable,” said Paul Miller, executive director of the NCSFA and an LGFCU director. “It is rare for an organization to have the opportunity to partner with another organization that so closely reflects the same values and concerns–to help people and to make life better for people.”

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