PURCHASE, N.Y. — A MasterCard commercial directed by a leading film director will debut on the broadcast of the Academy Awards on Sunday Feb. 25, the card brand announced.
The 60-second spot entitled, "Ella Phant" will promote MasterCard's contactless PayPass payment technology.
In the whimsical spot, an elephant cares for her under-the-weather zookeeper by tapping a PayPass card to make purchases–including such items as: soup, cold medicine and a blanket–to help her caretaker feel better.
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