DALLAS — Probably the biggest single bank-like thing about Town North Bank is its name, which stands out against the bank’s headquarters building so clearly that many Dallas residents consider the building a landmark, but which belies the distinctly credit union attitude that pervades the institution and colors its customer services, attitudes toward consumers and highly recognized business practices. “I admit the headquarters location has been an asset,” chuckled John Reap, who has been CEO of the $870 million credit union-owned bank almost since its inception. “We are less than a mile from the commercial heart of Dallas and one of the city’s major intersections and the sign on the building makes sure everyone knows where we are.”

Sadly, its location may be one of the only things many Dallas residents know about the singular financial institution in their midst. Historically the bank has been notoriously media shy, unwilling to publicize even its successes, which Reap admits have been many, ranging all the way back to when the Texas Credit Union League helped coordinate an effort by Texas banks to buy a commercial bank to make sure that credit unions protected their place in the overall financial system.

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