ONTARIO, Calif. — CO-OP Financial Services is rolling out a product that it says will help credit unions more effectively cross- sell products and services through its ATM screens.

"CO-OP ATMContent Manager is a user-friendly Web tool that allows credit unions to create, manage and deliver ATM screen messages on their own terms," said Kathy Herziger, CO-OP vice president of product development. "This enhanced system gives credit unions the flexibility to fully control member impressions through customized Welcome, Wait and Thank You ATM screens."

Currently, customizing ATM screens means paying for development, scheduling changes as part of database maintenance, visiting the ATM to manually load graphic files, or paying a service provider to load custom graphics at the ATM, CO-OP said.