GREENSBORO, N.C. — Add the North Carolina Credit Union League to the list of CU bloggers.
The league said its Marketing Council has set up "CU Communicator" an online vehicle permitting marketing staffs, CEOs and others from inside and outside North Carolina to trade marketing ideas while also getting a bead on the youth market.
CU Communicator, at http://cucommunicator.blogspot.com and launched through Google, permits marketers to exchange best practices as well as "the creative ways to which credit unions are getting the word out about the value credit unions bring to consumers."
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"In thinking outside of the box," PR and marketing staffers can use the blog to learn about new and inexpensive ad media to relay the CU message to an audience that sometimes steers clear of conventional information outlets, said Jeff Hardin, director of communications for the league.
"Essentially, we're spotlighting good ideas and efforts that we hear about and providing a forum for discussion," said Hardin.
Separately, the $195 million Members Credit Union of Winston-Salem, N.C, said it expects to start its own "Credit Union Warrior" blog and youth Web site by May aimed at reaching young people and designed to generate product and new member buzz.
Matt Davis, director of public relations at Members, said its blog "gives these young visitors a place to read, share, and discuss topics relevant to personal finance with a credit union flavor to it."
The name for the planned Web site was developed "out of a joke in our marketing department. Often, we each feel like a Mel Gibson's Braveheart-type character–a warrior sent to deliver North Carolinians from unnecessary fees and unfavorable rates."
The CU "Warrior," he explained is "to educate people about the benefits of credit union membership, the value of saving, the importance of budgeting, and financial responsibility. It's a neat way to show a little bit of our personality, too." –[email protected]
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